Infrastructure
Building for the Modern Vietnamese Household: Our Three Sectors
One customer, three sectors. OS Research builds for the modern Vietnamese household across Education, Health, and Everyday Life. Here's why.
A common question: what kind of ideas do you actually work on?
The honest answer is that we narrowed. Vietnam has a million problems worth solving and we are one studio. Chasing everything means validating nothing well. So we picked one customer and three sectors where that customer is most under-served.
One customer: the modern Vietnamese household
We chose the household because it's where the country's biggest unmet needs concentrate. A child's education is a family decision. Healthcare is a family burden. The friction of urban life is something the household absorbs together.
If we serve the family well, we serve Vietnam well. That's the bet.
Three sectors, one customer
Education. The system rewards memorization; parents want creative, confident, future-ready kids.
Health. Stress, poor habits, weak preventive care, aging parents. Every household is under pressure.
Everyday Life. Transport, housing, errands, eldercare, admin, money, family logistics. Daily life is slow and expensive.
1. Education
Vietnam’s young generation is growing up in a system that measures obedience more than creativity, rewards memorization over problem-solving, and leaves students unprepared to create real value in a rapidly changing world.
The system was built for a different economy, and the economy moved on.
We're looking for a new model that helps children become capable, confident, future-ready contributors to society.
2. Health
The gap between how long Vietnamese people live and how well they live is widening. Rising stress, poor lifestyle habits, limited access to preventive care, and an aging population are putting immense pressure on families and the healthcare system.
Without a shift toward healthier living, early prevention, and long-term wellness, Vietnam will struggle to support a strong, high-performing workforce and dignified aging for its elders.
We're looking for solutions that make wellness accessible, practical, and sustainable for every household.
3. Everyday Life
The unglamorous engine room of family life: transport, housing, errands, eldercare, admin, money, logistics. Things people spend real hours on every week. Sitting in traffic. Queuing for paperwork. Juggling childcare against a work schedule. Navigating bills across three apps from three providers.
Founders skip this category because the problems look boring. They are. That's why they remain unsolved. And that's why they quietly drain time, money, and energy from millions of households every day.
Why three
Three is a constraint, and constraints sharpen thinking.
The temptation when you run a studio is to take the best idea that walks in the door, regardless of category. That works in the short run. Over ten years it produces a scattered portfolio with no shared thesis, no compounding expertise.
The test for every idea is the same: does this meaningfully help a modern Vietnamese family on Education, Health, or Everyday Life? If no, it doesn't get built.
What's next
The three sectors tell us where to look. They don't tell us what kind of idea to pursue. That's the next piece — Blue Ocean Strategy: how we decide which ideas inside these sectors are worth taking seriously.
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